Olympics 2012
Londom, 2008
Estos proyectos tienen el objetivo de involucrar a los ciudadanos de Londres en los juegos olímpicos de la ciudad en el 2012, a través de la práctica diaria de deporte.
ERTV. Every day records tv
Everyday Records TV (TV de records diarios) utiliza las cámaras (CCTV) de circuito cerrado para crear una competición diaria entre diferentes ciudades del mundo. Los lugares ERTV están situados en espacios públicos de tránsito, tales como escaleras, paradas de autobús, calles peatonales o plazas. Todos ellos estarán conectados a través de competiciones diarias a tiempo real con otras ciudades.
Se invita a las personas a saltar, correr o tirar una jabalina en los puntos ERTV, en cada localización habrá un proyector que muestra los últimos records conseguidos en las distintas localizaciones. La cámara capturará el movimiento de la gente, y un programa escaneará la imagen. La distancia del salto (por ejemplo) y el número del participante serán enviados a la base de información, ésta imprimirá un ticket con la información para cada persona. La misma información será mostrada en
www.everyday-records.tv donde cada jugador podrá acceder con su número de participante y añadir sus detalles.
SMS Scarf
SMScarf is the evolution of the traditional scarf, created specially for the Olympic games with the latest technology fabrics to allow spectators to express themselves and be part of a sports network community.
SMScarf is made of light-emitting fabric, therefore you can use your cell phone to program what team you want to support and the scarf will instantly light up with the colours of your team. The Bluetooth technology allows the user to send sms to his scarf, that message will be displayed as scrolling text on the light-emitting textile. Besides that, the user can also choose a “mosaic mode” where his scarf will be lighting up a small part of a common message with all the spectators.
SMScarf is powered by the energy created when weaving it. In this way, the spectators are encouraged to be active during the match to charge the batteries of their scarves. ?In case you can’t attend to one of your team’s matches, the scarf will vibrate when perceiving increasing activity in the network of your team.
iBracalet
iBracelet is an electronic device that connects athletes and fans to support each other. One of the iBracelets is worn by the athlete, and he can feel his fans are supporting him by the changing colour of his bracelet. He also can listen to their cheering when pressing a button.
On the other side, fans can buy the iBracelet and program which athlete they want to support, and after that moment, whenever they practice sport, they will be sending a signal to their athlete’s bracelet to change colour. Apart from that, fans could listen and feel the athlete’s heartbeats in their wrist.
sport2watch
Sport2watch is a system that uses human physical energy to power a projector in public spaces to watch the Olympics competitions and other sports events. In this way, people will not only view the match together, but also share within the group the powering of the event. Shift change will be organized with a duration of 10 minutes each to allow all spectators to participate in the experience.
This is a healthy alternative to sports bars, instead of having a drink in a bar, now you can enjoy the competition at the same time that you practice sport.
